Written by:
Rosalie Gibson
Gambling & Crypto Writer
Playson recently unveiled its latest innovations in the advertising tools section to improve the gameplay its network provides to its players.
Playson is a leading game developer that supplies its certified and tested, cutting-edge content worldwide. It operates on the regulated markets, such as Malta, Italy, Spain, Sweden, UK, and is constantly expanding our presence.
Playson portfolio includes 60+ omnichannel games, as well as the portfolio of promotional tools. With its comprehensive framework that ensures quality throughout, Playson is well positioned to meet the needs of the most demanding iGaming operators.
The company announced the creation of jackpots without integration, which facilitates its delivery for existing and new partner operators. This step means that customers of the popular provider of software for online casinos can now simply include their multi-level and daily jackpots without additional integration.
Playson jackpots are supported in many online casino games and can be used together with other promotional tools from the company’s portfolio, such as function triggers, tournaments, free backs.
With offices in Malta and Ukraine and licenses from the UK Gambling Commission, Romania’s National Gambling Bureau (ONJN) and Malta Gambling Authority, Playson is one of the fastest growing content and software providers for the highly competitive online gambling industry.
The company currently boasts over 60 games in HTML5. A few days ago, it released its new online casino slot, Rome: Caesar’s Glory. In the slot machine, the reels are made in the style of pyramids, the 64-line online casino slot is equipped with the Wild Caesar symbol. Wild symbols expand during free spins, offering players the chance to win extra free spins and cash prizes.
Players can now access non-integrating Playson jackpots across the entire game portfolio of the content provider, which includes hit slots like Solar Queen and Red Chilli Wins. The jackpots of the company proved to be extremely popular among operators, helping them to keep money and increasing the average bet without compromising the math of the game.
Commenting on the latest innovations, Michael Tadross, head of data management at Playson, said:
“We are pleased to offer our partners a new jackpot feature ready for release. Jackpots without integration are the result of the hard work of Playson. Our team is constantly interested in how to improve the experience they provide to operators and their players.”
Mr. Tadross added: “It’s nice to see how our hard work brings dividends with the latest advertising tool in the arsenal.”
As it’s been reported earlier, Playson added a new major partner to its list of operators it supplies its content to. The company said it had made a deal with the popular Royal Panda online casino brand to supply it with its own set of online casino slots.
The partnership is a continuation of Playson’s existing relationship with the parent company Royal Panda LeoVegas Group. This spring, the flagship brand of the operator began working with content from the main supplier.
Playson has also partnered with the Kindred Group, Betzest, and Winbet over the past few months to expand its presence in regulated gambling markets.